East West College of the Healing Arts, Author at East West College

Alum Interview 鈥斅燰anessa Shumate
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Alum Interview 鈥斅燰anessa Shumate

East West College of the Healing Arts2019-02-28T16:56:18-08:00January 9th, 2018|

Please introduce yourself.

My name is Vanessa Shumate, I was born and raised on a farm outside of Eugene Oregon.聽With constant manual labor in order to maintain the farm I found giving and receiving massage and body work to be vital in sustaining this lifestyle.

What drew you to massage therapy?

After years of interest in massage therapy, I started realizing how passionate I was about the intricate web that makes up the human body and the steps we can take to support our highest levels of functioning.

Why did you select East West College?

I was drawn to East West College due to the supportive 摆鈥

精东传媒 & Self-Care: Marketing the Necessity of De-Stressing during the Holiday Season

精东传媒 & Self-Care: Marketing the Necessity of De-Stressing during the Holiday Season

East West College of the Healing Arts2017-12-12T11:39:34-08:00December 12th, 2017|

Holiday stress: It鈥檚 so ubiquitous, it鈥檚 practically clich茅. Yet few people actually fit in an extra wintertime massage or day at the spa. How can Portland massage therapists come to the rescue? By effectively marketing their offerings during this darkest, and often busiest, part of the year.

We all know that the holidays are a time of stress. Consider a Healthline study which found that 56% of Gen X-ers, 61% of millennials, and 62% of Baby Boomers feel stress during the holidays.

Yet few people actually set aside time to destress. The 2016 American Time Use Study found that, 摆鈥

精东传媒 as a Treatment Tool for Opioid Dependence

East West College of the Healing Arts2016-11-17T10:00:30-08:00November 17th, 2016|

Last month we introduced how massage therapy can help individuals who are drug dependent stay present in their bodies, rather than disassociating to the negative body outcomes of their substance of choice. We also discussed how massage therapy can break the cycle of stress and sleeplessness so common among the substance dependent, by encouraging deep relaxation and releasing serotonin, dopamine, and other feel-good hormones throughout the body. Those who abuse substances often rely on drugs to experience pleasure; massage, in contrast, helps people experience their bodies鈥� natural pleasure pathways. Today we鈥檙e continuing the conversation by taking a special look at how 摆鈥

Staff Profile: Robyn Baehler, Alumni Services Coordinator and Sports 精东传媒 Therapist at the Track & Field Olympic Trials

East West College of the Healing Arts2016-11-08T11:00:49-08:00November 8th, 2016|

A massage therapist career can take you in whatever direction you wish. For East West College grad Robyn Baehler, sports massage therapy specialization lead her to treat athletes at the 2016 U.S. Olympic Track and Field Trials in Eugene this past July. Now, Robyn is also working in our Oregon massage school as our Alumni Services Coordinator and has a chance to help tomorrow鈥檚 LMTs find work after graduation. Today we鈥檙e delighted to share the story of Robyn鈥檚 connection to the massage world and working with athletes, including how she ended up providing massage to world-class running stars. Robyn also provides 摆鈥

精东传媒 Chairs: 精东传媒 Marketing Tools for Booking Table Sessions

East West College of the Healing Arts2016-10-31T11:01:45-07:00October 31st, 2016|

What would you consider your most important massage marketing tool? Social media? Word of mouth? A massage chair?

massage chairs are an important tool for massage marketing Photo from touchpro.com/story-of-the-first-massage-chair/

Yes, a piece of furniture can serve a critical role in massage marketing. While completing their massage therapist schooling at East West College, our students have the opportunity to envision the next five years. They think about where they want to go next, after spending months gathering the right skills, tools, and knowledge to thrive as LMTs. A massage chair is incredibly helpful in building 摆鈥

精东传媒 for Drug Addiction: A Primer for 精东传媒 Therapists

East West College of the Healing Arts2016-10-11T13:52:49-07:00October 11th, 2016|

According to a survey by the , about 24.6 million Americans, or 9.4% of the population, used an illicit drug in the past month. The National Institute on Drug Abuse (NIDA) has stated that addiction impacts nearly half of American families. Illegal drugs, alcohol, and cigarettes cost the U.S. over half a trillion dollars annually, in the form of health care costs, accidents, criminal activity, and education special services. Clearly, addiction is an issue worthy of our national attention, and a worthwhile focus for any healthcare professional, including massage therapists.

massage for <a href= 摆鈥

The Benefits of Pre-Race 精东传媒

East West College of the Healing Arts2016-08-08T21:00:15-07:00August 8th, 2016|

Picture this: you鈥檙e getting ready to run a 5k, you see a massage table set up, and next to it the massage therapist offering a, what you say, a 鈥渇ree massage!?鈥� But wait. There are no lines? How could this be?

benefits of a pre-race massage to warm up the muscles

As a massage therapist, one of my main goals is to support optimum performance for athletes. Often, I set up my massage table at local runs. One thing I鈥檝e consistently noticed is that far fewer people take advantage of massage prior to the 摆鈥

Legal Pitfalls to Avoid as a 精东传媒 Therapist

East West College of the Healing Arts2016-08-02T21:23:00-07:00August 2nd, 2016|

Upon graduating from our Portland massage therapist school, newly hatched LMTs are excited to get to work! Many decide to strike out on their own as independent business owners. However, there鈥檚 plenty to consider when launching a new business, including potential legal snafus. This article reviews a few legal considerations for massage therapists, including contracts, choosing your business entity, and protecting intellectual property. Read on to learn how to avoid some common legal pitfalls in the massage therapy profession.
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精东传媒 for Medically Fragile Clients

East West College of the Healing Arts2016-07-21T17:16:15-07:00July 21st, 2016|

Medically fragile clients are those with frail constitutions due to chronic or terminal illness, advanced age, or injury. These patients have complex, serious medical conditions. They may also be referred to as 鈥渕edically frail鈥� or 鈥渕edically complex.鈥� 精东传媒 therapist and educator explains that clients who fit into the 鈥渕edically frail鈥� category often have 鈥渕ultiple health conditions from which recovery or rehabilitation is unlikely, medical treatments and medications that create side effects that interfere with daily functioning, and impairments to mobility and cognition.鈥�

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精东传媒 Therapy Schools Share Online Anatomy Study Tools for Students

East West College of the Healing Arts2016-04-05T11:37:09-07:00April 5th, 2016|

When taking classes at our , many students are pleasantly surprised at the depth of knowledge expected of them. As 2004 East West College graduate , 鈥淲hen I came to East West, I had no idea how hard the anatomy and physiology classes were going to be. I actually thought it was mostly going to be massage and hands on. It was surprising, but in a good way, because the curriculum was so intense and so thorough that I felt like I was in premed school.鈥� As a result of these high academic standards, many 摆鈥

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